Practice promotion must be truthful, must not contain any indecent material and must be carried out lawfully.
2. Promotional acts that are not permissible
Except as provided in section 3, practice promotion must not°X
(a) contain information that is false, misleading or deceptive as to a material fact, or is false, misleading or deceptive through omission of a material fact;
(b) contain any express or implied remarks or comments that are adverse to any other notary public or firm, whether by way of a comparison of services, practice or fees or otherwise;
(c) expressly or impliedly represent that a notary public or firm has expertise in carrying out notarial work in general or a particular area of notarial work;
(d) contain, without the prior written consent of a client, a description sufficient to enable the client or a particular item of the client's business to be identified;
(e) be defamatory;
(f) expressly or impliedly represent that a notary public or firm can achieve an objective of a client by improper means;
(g) be intrusive, offensive or otherwise inappropriate having regard, among other matters, to all or any of the following matters°X
(i) the manner in which the practice promotion is carried out;
(ii) the media through which the practice promotion is carried out;
(iii) the frequency at which the practice promotion is carried out;
(iv) the surrounding circumstances;
(h) be calculated to cause, or carried out in such manner as to likely to cause, injury, discomfort, annoyance or inconvenience to any recipient or intended recipient;
(i) be directed to a person who has indicated that he does not wish to be contacted;
(j) be prejudicial to the interest of the public;
(k) contain anything that may bring the profession of notaries public into disrepute.
3. References to knowledge, etc. are permissible if justified
Practice promotion may refer to the knowledge, qualifications, experience or areas of practice of a notary public or firm if the making of such reference is justified in the circumstances.